How to Claim Your Etsy Shop on Pinterest in 2024
If you're looking to unlock a treasure trove of targeted traffic, brand visibility, and sales for your Etsy shop, then Pinterest is the platform you've been searching for. As a visual wonderland filled with inspiration and ideas, Pinterest is a natural habitat for the unique and handmade items you offer.
In this guide, we'll demystify how to claim your Etsy shop on Pinterest, allowing you to tap into this powerful platform to elevate your business to new heights.
Why You Should Claim Your Etsy Shop on Pinterest
Taking the time to claim your Etsy shop on Pinterest is more than just a formality; it's a strategic move that can supercharge your online presence. Here's why:
Enhanced analytics: Claiming your shop allows you to access Pinterest's robust analytics, helping you understand your audience better.
Rich Pins: Once claimed, your Pins will display more information, making them more engaging and informative for Pinterest users.
Credibility and trust: A claimed shop adds a layer of authenticity and credibility, making users more likely to click through to your Etsy shop.
SEO benefits: Claiming your shop can improve the SEO of your Pins, making them more discoverable within Pinterest's search engine.
Streamlined shopping experience: With a claimed shop, users can easily navigate from your Pin to the exact listing on your Etsy shop, reducing friction in the buying process.
How to Claim Your Etsy Shop on Pinterest: A Step-by-Step Guide
Ready to claim your Etsy shop on Pinterest? Follow these steps:
1. Create or log into your Pinterest Business account
If you don't already have a Pinterest account, you'll need to create one. Opt for a business account, as it provides access to analytics and other useful features.
2. Navigate to Settings
Once logged in, click on the three-dot menu at the top right corner and select "Settings."
3. Claim your Etsy shop
In the settings menu, you'll find an option to "Claim" your website. Here, enter your Etsy shop URL — here’s how to find it. Pinterest will then provide you with a verification code. You'll need to add this code to your Etsy shop settings for verification.
Here's a detailed guide from Pinterest on how to do this.
4. Verify, and you're done!
After adding the verification code to your Etsy shop, go back to Pinterest and click "Submit." Your Etsy shop should now be claimed, and you'll start seeing analytics for Pins that link back to your shop.
What you’ll see after claiming your Etsy shop.
Using Pinterest to Boost Your Etsy Sales: Tips and Tricks
Just like with TikTok and Instagram, success on Pinterest isn't guaranteed, and claiming your Etsy shop on Pinterest is just the first step. To truly harness the power of Pinterest, consider these unique strategies:
Pin regularly: Unlike other platforms, Pinterest favors regular pinning. Aim for at least 3-5 Pins per day to maintain visibility.
Create seasonal and trend-based Pins: Capitalize on seasons, holidays, and current trends by creating Pins that align with what users are currently searching for.
Utilize Pinterest Boards: Create themed boards that not only feature your products but also other content that your target audience would find valuable.
Experiment with video Pins: Use video Pins to showcase your products in action or to offer quick DIY tutorials using your products.
Collaborate with influencers: Partner with Pinterest influencers to create sponsored Pins, expanding your reach to their followers.
Conduct A/B testing: Experiment with different Pin designs, captions, and hashtags to see what resonates most with your audience.
How to Claim Your Etsy Shop on Pinterest: Common Questions
-
Pinterest cover photos are 800 x 450 pixels.
-
To get the link to your Etsy shop, simply visit your shop's main page on Etsy, and copy the URL from your web browser's address bar. For step-by-step instructions, visit this guide.
-
Yes, Pinterest business accounts are free, allowing you to access additional marketing and analytics tools at no extra cost.
-
To get verified on Pinterest, you'll need to enter your website information through your Pinterest account settings, which confirms the legitimacy of your business or personal brand.
